A Happy Space. A Colourful Space

Anupamaa Store – Khan Market

Nestled in the heart of Khan Market, New Delhi, the vibrant colours and prints highlight and bring to fore the new Anupamaa by Anupama Dayal flagship store. Spanning 400 sq feet, the new store space brings alive the label’s true essence – vintage meets bold and western.

Anupamaa Store – Khan Market

Planned, conceived and designed by prominent fashion designer, Anupama Dayal, the store features hand-painted flowers and buds along the pale ochre walls and ceiling. Bringing alive the old Delhi, Mughal vibe in the label’s signature colour palette, the store echoes the brand’s ‘raison d’etre’ – revival of the ancient, almost forgotten hand printing techniques of India.

Anupamaa Store – Khan Market

Details like the mascot puppet Hosnara at the entrance, resplendent in a rose pink skirt and a headdress of a hundred flowers, the tapestries along the walls and the designed mirror inspired by the India Gate accentuate Anupamaa aesthetic. With myriad local elements and nuances running through the store, the design and concept has been carefully thought out to capture the label’s bohemian spirit.

Anupama Dayal

An expansion from the previous store in the same neighborhood, the new Anupamaa store encompasses the brand’s product range from the colourful and eclectic garments and accessories to the newly launched Anupamaa Home line.

Kavita Bhartia in retrospection @ 25

Kavita Bhartia’s Autumn/Winter 2015

Since the launch of her label in 1989, Kavita Bhartia retrospect’s 25 years of her journey in the Indian Fashion industry and her multi-designer store Ogaan, through her Autumn/Winter 2015 collection essentially inspired by the 18^th century Tapestries from the Victoria and Albert Museum. Encompassing her chic and minimalistic silhouettes, she retains her signature style for the globetrotting woman.

Kavita Bhartia’s Autumn/Winter 2015

The mood board comprises of tapestries and damasks from the Victoria and Albert Museum, and 18^th century inspired European floral patterns. Her silhouettes are sculpted—full circle voluminous pleated skirts with worked-on jackets, textured yarn crop tops, and draped skirts and dresses.

Kavita Bhartia’s Autumn/Winter 2015

The fabrics flaunt exclusively fashionable weaves propagating a novelty of untwisted threads of silk into sheer styles, exclusive prints bestowing an explicit look. And the textiles are all about sheer looks in silk, organza and tulle, with hints of printed scuba fabric, and silk crepe.

Kavita Bhartia’s Autumn/Winter 2015

The detailing bit celebrates indigenous Indian hand techniques blended in a contemporised styling in resham dori, florals, tapestry prints and paisleys using shaded tones. Lastly, the colour palette comprises of rouge pink, deep navy, ivory, pale blues and blacks, accented with mustard, pale green and electric blue.