Blurring Fashion Borders

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Meher and Riddhima

Meher and Riddhima


Meher and Riddhima, an evening-wear brand launched in 2002 caters to fashion that reflects delicately influenced rich heritage and tradition of a region. They produce gorgeous evening gowns, cocktail dresses, formal jumpsuits, accessories and children’s wear. Based out of Dubai, the label also has offices in New York and India. This venture is a creative alliance between Meher Mirchandani and Riddhima Whabi.

Meher and Riddhima

Meher and Riddhima


The designer duo’s design philosophy revolves around combining contemporary shapes with traditional influences. It is an evening wear brand with couture attention to detail. The brand has a balance of western sensibilities with eastern influences in the design. The inspiration for the collections is derived from art, architecture, music, travel, interiors and prominent women in history.

Meher and Riddhima

Meher and Riddhima


Define your label and forecast some upcoming trends…

Our label is made to make the wearer feel special, happy and beautiful. For the upcoming season, we would recommend fashionistas to look out for bright floral prints, crop tops, flowy skirts and pop-colored dresses.

Meher and Riddhima

Meher and Riddhima


Who has been your role model during your formative years and why?

I would say my mother as she is perfect in everything she does; she is a successful entrepreneur, loving mom and dedicated wife and great human being. She inspired me to express my fashion sensibilities through my designs and reach out to many…

Meher and Riddhima

Meher and Riddhima


How different is Indian fashion industry in comparison to its western counterparts?

Indian fashion industry focuses more on ethnic Indian wear, which again reflects a lot of Indian influences on fabrics, colors and embellishments; whereas, the western industry is all about minimalistic styling and contemporary, luxe fabrics.

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