The Surrealistic Designer

Chhaya Mehrotra

There is something very strikingly beautiful about Chhaya Mehrotra’s simplicity in designs. Modern silhouettes, subtle color palette and almost-bewildered cuts make her clothes perfect for Indian women. She shares a slice of her beautiful journey with The Lifestyle Potpourri…

How do you start your day?

The first thing I do is switch off the alarm and get that extra 15 minutes of sleep! After waking up, I glance through the newspaper with a morning cuppa of green tea and spend some time with the kids before we finish breakfast and pack for the day at factory. Breakfast is the time where, me and my husband plan out the entire day.

What shaped your outlook as a designer during your formative days?

My origins are rooted in Banaras and the variety of exposure I had across all platforms in the domestic textile industry right after NIFT molded my creative realm as a designer—from hand block printing to digital printing, hand embroidery to computerized embroidery, and designing for ethnic wedding wear to designing furnishing fabrics for Heimtextil, or high-end fashion fabrics for Texworld Paris; I knew my biggest strength lies in versatility. I take my education and experiences as the alphabet…what I write with it depends on my mood and requirement!

Chhaya Mehrotra

What inspires you to create newer designs?

Inspiration could be from almost anything. It could be a faint memory of childhood or a poem that I wrote. Sometimes it’s a place or a craft, and sometimes it could be a conversation with a kid or a friend. But inspiration isn’t enough to keep you going; it’s the instant mood lift you get when you see a sketch perfectly turned out into a garment—that excites me to create newer designs more than anything else.

Tell us an anecdote that has been consequential in your journey as a designer…

We had shifted to Noida from Banaras mainly because of family business. I just started with three tailors for my label and did exhibitions often; I was doing decent business. However, one day a long-lost family friend walks into our factory for some work and instead looks at my collection and threw a barrage of questions at me—“Why don’t you participate in fashion weeks?” and etc… On that guest’s insistence we applied and got the required membership; this was 2011. Looking at how our label is positioned now, you bet this anecdote was consequential!

Chhaya Mehrotra

Who is your favourite designer and why?

How can you pick one when it’s a sea of stunning work out there!
Amongst international designers I like Stella McCartney and Ted Baker’s creations—their sense of colour palette is very intense. Amongst Indian designers, A&T and Rajesh Pratap Singh are my favorites for their perfect approach to minimalism; Ritu Kumar inspires me for her timeless appeal to every piece of clothing; whereas Sabyasachi has touched my heart with the grandeur of detailing in his work; I also admire Rahul Mishra for the magic he created with wool, and Rajdeep Ranawat for the perfection he can bring to any cloth with a riot of colours. Lastly, I am very fond of Raw Mango and Anavila because their simple work can exude a whole lot of beauty!

Five must-haves in a woman’s wardrobe…

A handloom saree, crisp white shirt, pair of blue denims, nice perfume and an all-purpose shift dress

Blurring Fashion Borders

Meher and Riddhima

Meher and Riddhima, an evening-wear brand launched in 2002 caters to fashion that reflects delicately influenced rich heritage and tradition of a region. They produce gorgeous evening gowns, cocktail dresses, formal jumpsuits, accessories and children’s wear. Based out of Dubai, the label also has offices in New York and India. This venture is a creative alliance between Meher Mirchandani and Riddhima Whabi.

Meher and Riddhima

The designer duo’s design philosophy revolves around combining contemporary shapes with traditional influences. It is an evening wear brand with couture attention to detail. The brand has a balance of western sensibilities with eastern influences in the design. The inspiration for the collections is derived from art, architecture, music, travel, interiors and prominent women in history.

Meher and Riddhima

Define your label and forecast some upcoming trends…

Our label is made to make the wearer feel special, happy and beautiful. For the upcoming season, we would recommend fashionistas to look out for bright floral prints, crop tops, flowy skirts and pop-colored dresses.

Meher and Riddhima

Who has been your role model during your formative years and why?

I would say my mother as she is perfect in everything she does; she is a successful entrepreneur, loving mom and dedicated wife and great human being. She inspired me to express my fashion sensibilities through my designs and reach out to many…

Meher and Riddhima

How different is Indian fashion industry in comparison to its western counterparts?

Indian fashion industry focuses more on ethnic Indian wear, which again reflects a lot of Indian influences on fabrics, colors and embellishments; whereas, the western industry is all about minimalistic styling and contemporary, luxe fabrics.

Voiix – Redefining Indian Couture

Voiix by Saiba and Maneet

Voiix, a woman’s clothing label by Saiba and Maneet is bending genres and redefining the stereotypes of Indian dressing sensibilities. Their brand aesthetics lies in the fact that traditional Indian clothing has countless facets to it; the designer duo are thriving to create awareness in the society through their beautiful outfits that speak volumes about being bold and expressive through casting remarkable fashion statements. We speak to Saiba about her beloved label:

Voiix by Saiba and Maneet

What does Voiix mean?

Voiix means voice in French. We have been in the fashion industry for seven years now; earlier we were retailing under a different brand name. However, we have re-launched our label, wherein themed collection will be showcased on a regular basis interpreting the core mantra of Indian couture. Our clothes reflect tastes of contemporary, independent Indian women; be it the colour palette or the luxurious fabrics, cuts and silhouettes, or perhaps the almost delicious embroidery work and flowy drapes, our collection talks about feminism in the most au courant ways. Nonetheless, even feminism has a slight touches of masculinity to it; women today are no more delicate damsels, and neither do they like to dress up in such manner—panel dressing, sharp cuts and structured silhouettes are today’s go-to options.

Voiix by Saiba and Maneet

Tell us about one fashion trend that you absolutely love…

Monochrome is huge this season; it works with two extreme colours- black and white. However, we have tried being a little experimental here and worked on a collection that has reds and whites, instead of the regular colour shade. Monochrome trend depicts illuminati; it casts a very powerful fashion statement; we have just tried to give this trend a refreshing makeover.

Voiix by Saiba and Maneet

What colour will be ruling the fashion dais this summer?

It has to be white. White capes and summer jackets will be the ruling fashion element this summer. Also, white saris with subtle pops of colour, and white crop tops paired with high-waisted palazzos will be the trending look for the coming months. In short, white will be beautifully blended in Indo-fusion ensembles with touch of western influences. As far as fabrics are concerned, jersey, khadi, raw silk and other Indian handlooms will do the rounds.

Voiix by Saiba and Maneet

What are you working on next?

We are focusing on our winter collection wherein Indian weaves will be the pivotal factor. We have tied up with local weavers of Banaras for developing our very own weaves, brocades and more… The collection will flaunt gorgeous paisleys with baroque touch, lots of gold and red interplay on bridal canvasses and of course oxblood red and jade will be surfacing on many outfits.

Harley-Davidson brings the rebel attitude to Myntra

Harley-Davidson casual merchandise

Known for rebellious design and bold urban styling, Harley-Davidson motor clothes have inspired riders and passengers for generations. Harley-Davidson casual merchandise will now be available through an exclusive online store on Myntra. Launched today, the online store offers a range of Harley-Davidson casual outerwear, sportswear, denims and accessories. Harley-Davidson merchandise and accessories are also offered through the brand’s dealership network across 17 locations in India. Through this alliance Harley-Davidson merchandise will now be easily accessible to over 12,000 pin codes in India.

Harley-Davidson casual merchandise

Rajiv Vohra, Director Sales and Dealer Development Harley-Davidson India commented at the onset of the alliance, “We are extremely pleased to enter into this alliance with Myntra, helping us to become more accessible to customers across the country. Owning Harley-Davidson merchandise is a great way for customers to free their inner rebel, and we are glad to offer them this opportunity.”

Harley-Davidson casual merchandise

Being the leading online fashion platform associated with over 25 top global brands in India, Prasad Kompalli, Head – Ecommerce Platform, Myntra expressed excitement on this alliance stating, “It has always been our continuous endeavor to enhance our portfolio and provide our shoppers the latest and widest collection from the best of brands. This alliance will help us cater to Harley-Davidson aficionados by enabling easy access to the brand’s lifestyle merchandise.”

Harley-Davidson casual merchandise

The collection spreads across Harley-Davidson jackets, denims, shirts, t-shirts, caps, wallets and other accessories. To view the entire offering, download the Myntra smart phone app today.

Amrit Kaur’s Fascination with Retro

Amrit Kaur’s Collection

Speaking of retro trends of the season…

This season is all about return of the retro in modern style. Swooping bellbottoms, tightly-fit tops, and psychedelic prints—everywhere we look, the 1970s style is back in heavy rotation with touches of contemporary style. For instance, flared pants are given a modern look by teaming it up with crisp white shirts or a crop tops; also, take note of oversized sunglasses, polka-dotted hair accessories, bright floral prints and more.

Tale of fabrics, color palette, prints and silhouettes…

For this summer, I have played with cotton silk, chiffon, chanderi and blend of cotton and raw silk. The fabrics portray a palette of bright colours and prints. With vibrant pop colours such as yellow, orange, green, purple, blue and red taking the center stage, I have played very strategically with bold prints and floral prints to make my garments look more fun and lively. I used floral-roses to cast hints of feminineness, and tropical prints, wild flowers along with long leafs with subtle colors and geometric prints to recall disco elements in crop tops, blouses, sheer capes, mid-cuff skirts, pencil-cut skirts, short dress and pantsuits for woman.

Amrit Kaur’s Collection

What went behind making of your latest collection?

Love of retro and love of summer went behind conceptualizing this collection. Movies like American hustle and TV shows like the 70’s show got me really inspired.

Tell us about your fascination with the good-old 70s fashion…

70’s fashion is a statement to be bold, fun and joy. Pop colors, bold prints, high-waisted flared trousers, symmetry and hints of disco gold on jumpsuits, capes, and dresses often bring out the hippie in you. I am in love with this unpretentious and fearless style statement. Rugged hairdos, statement headgears, Bohemian scarfs, oversized hats and big sunnies always arrest my attention.

Amrit Kaur’s Collection

The muse…

The whole look and energy of 70’s era inspired me; the era reminds me of times that were hassle-free, fun, optimistic and unpretentious in terms of fashion. The pop culture, disco trends and hippies really stood out amidst two oil crisis movements, the end of the Vietnam War and suffering economy. The 70’s were a time of beauty and freedom, when femininity was pushed forward. Bold prints and vibrant colors has always been my favorite but 70’s also give us bold flashy gold look—think of big loops, jewelry and belts.

Future plans?

Right now I am working on my new collection for autumn/winter 2015-16 in which I am taking further my retro theme in winter style making more of coats, jackets and sheer dresses. Rest all is a surprise (she smiles).

Dainty yet Bold – Jyoti Sachdev Iyer

Jyoti Sachdev Iyer’s collection

Jyoti Sachdev Iyer’s designs exude fantasy, sophistication and unadulterated femininity for the woman of today. Her dainty yet bold designs define today’s woman. She is a superwoman, who looks after her kids, shapes her career, celebrates life and spreads joy in every life that she touches.

Jyoti Sachdev Iyer’s collection

The designer has been in the industry for about 15 years now. Her stores are at Delhi, Bangalore, Chennai, Mumbai and many other cities in India. She has the experience of working with international brands like Fendi, Kenzo and La-Perla. Her designs are globally inspired yet rooted to Indian ethnicity; it is a combination that truly compliments today’s woman.

Jyoti Sachdev Iyer’s collection

Her colour palette is diverse and her cuts and silhouettes have contemporary notes, reflecting world-wide inspirations. She has clothes for all age-groups, be it you or your mother, you are sure to find your match at her stores.

Royal & rooted – by Aditi Maheshwari

Rohit Bal

Rohit Bal, one of the most sought after fashion designers, popularly known as the ‘master of fabric and fantasy’, gets candid and talks about the current fashion industry and his journey as a designer

What is your design philosophy?

For me, the most important word is elegance. I also give importance to certain styles that are understated, craft based and extremely Indian. Nothing that I do has any western influences. Everything I do has a very strong soul of India; so my design philosophy says that I am an Indian and I like making Indian designs; also, all my designs are hand crafted and at the end of the day, the soul of India should be represented in my collections.

What new techniques and materials are you using?

We are using the opposite of new techniques. We are focusing on age old techniques—those that are long forgotten. We are reviving techniques that used to be an important part of Indian subcontinent. So instead of doing something new, I am using techniques that were used many hundreds of years ago. I am trying to bring back what is lost to India.

Rohit Bal’s bridal collection for Wills India Fashion Week SS’15

What does fashion mean to you?

Fashion for me is a very integral part of lifestyle. Fashion doesn’t mean wearing fancy clothes. It’s about the way you live, your lifestyle, your home, the food you eat, the car you drive, the life you lead; it’s really about your entire life. Fashion is in fact, a necessary evil.

During your formative years, who has been your muse?

When I started out as a fashion designer, I was influenced greatly by a very dear friend, Rohit Khosla. He was my inspiration and my muse.

Most fashion designers are now diversifying into other areas besides fashion. What’s your take on this and how important is it to diversify for creative expression as well as to scale up the business?

I might have been amongst the first ones to have done that. The reason why you do this is because you want your creativity to be experimented and expressed in other mediums rather than what you normally do with fashion. A creative person absolutely must do as many creative things as possible; whether it is designing homes, cars, product designs, etc. A designer should give his creativity another platform. It is a natural progression and extremely important.

Rohit Bal’s bridal collection for Wills India Fashion Week SS’15

What is the future of couture in India?

I think the future of fashion in India is couture and nothing else. In India there are enough international brands. But what we designers do is very up market and occasion wear; whether it is weddings or parties. So, I think couture has a great potential in India.

What was your first design? Do you have any interesting anecdotes in the making of your first piece?

The first design I ever did was for men. The first person who wore those was my friend, Rohit Khosla. The first thing I ever made was a gold tissue bandhgala for men. At that time, such designs were very contemporary and avant-garde.

Way back when you were a student, what inspired you? How did you decide upon this career?

Some very fashionable people used to come visit my college when I was a student. I used to observe some amazing style icons, see their beautiful clothes and get inspired by the likes of them.

Rohit Bal at the grand finale show for Wills India Fashion Week SS’15

How does the business of fashion look like today?

Encouraging. The industry is also getting a little more organised. Earlier this entire industry was very haphazard and not very focused. But now, fashion has become a very important industry.

P.S- Aditi Maheshwari, the author of this story is an avid lifestyle writer who runs a popular decor blog www.pobox9.in

Global Patterns on Ethnic Fabrics

Neha Agarwal

Known for her vibrant and gutsy designs, Neha Agarwal is back with another inspiring collection— ‘From Russia, with Love’ that narrates a tale of two cultures. Russian-inspired silhouettes and motifs fused with Indian fabrics and techniques are the crux of Neha’s work this year. Usage of intricate hand-embroidered appliqués on georgette, ahimsa, dupion, pure mal, tussar and pattu silk on Russian-inspired artwork makes this array of designs one-of-a-kind.

Neha Agarwal

The collection reminisce form-fitting fashion of early 1900s, Russia. Eye-catching dresses and bamboo denim jackets with cape collars, adorned with cross-stitch detailing and floral embroidery; circular dresses with hand block printed motifs and denim crop tops with printed Russian dolls and flared jumpsuits in pure silk with a denim bodice and embroidered scalloped sleeves, complete this resplendent collection.

Neha Agarwal

Overall, it is an innovative fusion of global patterns into ethnic fabrics and techniques that awaits to take the fashion orb by storm.

Anita Dongre’s Contemporary Man!

Anita Dongre Man – The Summer of Linen 2015

Men, it’s time to push your sartorial boundaries as Anita Dongre is all set to bring in an evolved fusion of fashionable elements and classic couture, with her Summer 2015 Man collection. This summer is a summer like no other. Anita Dongre spotlights linen like never before in a summer festival that will make discerning men shed their collars and carry cool prints as they make hot fashion statements.

Anita Dongre Man – The Summer of Linen 2015

Delivering a sharp impact this season is the effortlessly versatile collarless shirt. Men now don’t need to carry their success on their sleeve anymore. This concept shirt crafted from the finest linen 60 Li refuses to knot up men who are too raw to be blue collar workers and too good to be white collar. It smoothly transforms and confidently empowers men of today to be natural leaders without mirroring their western counterparts.

Anita Dongre Man – The Summer of Linen 2015

Continuing the spree of inimitable wear are linen shirts and trousers in vintage postcard prints. Men never had it so good because menswear in India has been traditionally safe and monotonous. Anita Dongre, with her distinctive styles dictates fashion notes, freeing men from being slave to restricted old fashioned looks. Perfectly crafted jackets in dusty colours and weathered tones of orange, red, light copper, storm blue and saffron are a breeze. Be it a brunch, a stroll on the deck or an afternoon at the derby, linen flows in pure comfort in a canvas of colours and textures this summer; carrying the signature stamp of Anita Dongre’s sartorial style.

Anita Dongre Man – The Summer of Linen 2015

Ride the cool wave this season as you breathe a new life into both your formal and off-duty looks with the Anita Dongre ‘Summer of Linen’ collection!

When Nature becomes the Muse

Anavila Misra

Designer Anavila Misra showcased her spring summer collection, ‘A Summer Stroll’ at the Lakme Fashion Week at Mumbai recently. Humanity has traded in a real jungle for a concrete, mechanical one. Devoid of green space to claim, we have resigned ourselves to the nostalgia of winding summer strolls in the evening. The rustling trees and wafting breeze have now been replaced by relentless drilling machines & swirling smog.

Anavila Misra

It is this feeling of being bereft of verdant vegetation that inspired the idea behind ‘A Summer Stroll’ collection. Derived from a strong love for nature, this fashion line merges geometric designs with botanical motifs, irregular shapes and marks to juxtapose the urban and natural environs. It’s an expression of the balance we are seeking in our modern lives.

Anavila Misra

So embrace the bracing sensation of wearing nature in its natural and fabricated glory as you stake to reclaim the last of metropolis’ foliage cover. After all, it was Khalil Gibran who said—“Forget not that the earth delights to feel your bare feet and the winds long.”

Anavila Misra

In sync with the changing landscape, the colour palette of the collection integrates elements like greenery, cement, stone, wood, and earth. Being an ardent enthusiast of organic textiles and rustic art, the elegant and very stylish Dia Mirza was the showstopper for the designer.