Tag Archives: effortlessly

Anita Dongre’s Contemporary Man!

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Anita Dongre Man - The Summer of Linen 2015

Anita Dongre Man – The Summer of Linen 2015

Men, it’s time to push your sartorial boundaries as Anita Dongre is all set to bring in an evolved fusion of fashionable elements and classic couture, with her Summer 2015 Man collection. This summer is a summer like no other. Anita Dongre spotlights linen like never before in a summer festival that will make discerning men shed their collars and carry cool prints as they make hot fashion statements.

Anita Dongre Man - The Summer of Linen 2015

Anita Dongre Man – The Summer of Linen 2015

Delivering a sharp impact this season is the effortlessly versatile collarless shirt. Men now don’t need to carry their success on their sleeve anymore. This concept shirt crafted from the finest linen 60 Li refuses to knot up men who are too raw to be blue collar workers and too good to be white collar. It smoothly transforms and confidently empowers men of today to be natural leaders without mirroring their western counterparts.

Anita Dongre Man - The Summer of Linen 2015

Anita Dongre Man – The Summer of Linen 2015

Continuing the spree of inimitable wear are linen shirts and trousers in vintage postcard prints. Men never had it so good because menswear in India has been traditionally safe and monotonous. Anita Dongre, with her distinctive styles dictates fashion notes, freeing men from being slave to restricted old fashioned looks. Perfectly crafted jackets in dusty colours and weathered tones of orange, red, light copper, storm blue and saffron are a breeze. Be it a brunch, a stroll on the deck or an afternoon at the derby, linen flows in pure comfort in a canvas of colours and textures this summer; carrying the signature stamp of Anita Dongre’s sartorial style.

Anita Dongre Man - The Summer of Linen 2015

Anita Dongre Man – The Summer of Linen 2015

Ride the cool wave this season as you breathe a new life into both your formal and off-duty looks with the Anita Dongre ‘Summer of Linen’ collection!

Celebration of Florals and Whites

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Vasavi Shah's Spring/Summer 2015 collection

Vasavi Shah’s Spring/Summer 2015 collection

The spring-summer collection of 2015 has marked a return to basics. From highlighting uncomplicated colour schemes and providing a taste of past decades, to bringing forth femininity and exploring the classic, this collection, Flora Flora SS’15, by designer Vasavi Shah is all about celebrating newness.

Vasavi Shah's Spring/Summer 2015 collection

Vasavi Shah’s Spring/Summer 2015 collection

Florals have always been gifted with a timeless appeal, representing a perennial style that is constantly invading the fashion radar. This collection effortlessly blends two of the ruling trends for this season – florals and white.

Vasavi Shah's Spring/Summer 2015 collection

Vasavi Shah’s Spring/Summer 2015 collection

Flora Flora is bold by keeping things classy yet basic at the same time, comprising of oversized and light-weight silhouettes, unconventional fabrics, fresh colour schemes and super-clean lines.

Vasavi Shah's Spring/Summer 2015 collection

Vasavi Shah’s Spring/Summer 2015 collection

This collection mainly showcases a feminine range of ready-to-wear garments. From hand painted flowers on box pleated midi skirts to intricately embroidered cascades of flowers on white organza jackets and appliquéd gathered sheer skirts—this collection is fresh, energetic, optimistic and modern like a breath of fresh air.