Blurring Fashion Borders

Meher and Riddhima

Meher and Riddhima, an evening-wear brand launched in 2002 caters to fashion that reflects delicately influenced rich heritage and tradition of a region. They produce gorgeous evening gowns, cocktail dresses, formal jumpsuits, accessories and children’s wear. Based out of Dubai, the label also has offices in New York and India. This venture is a creative alliance between Meher Mirchandani and Riddhima Whabi.

Meher and Riddhima

The designer duo’s design philosophy revolves around combining contemporary shapes with traditional influences. It is an evening wear brand with couture attention to detail. The brand has a balance of western sensibilities with eastern influences in the design. The inspiration for the collections is derived from art, architecture, music, travel, interiors and prominent women in history.

Meher and Riddhima

Define your label and forecast some upcoming trends…

Our label is made to make the wearer feel special, happy and beautiful. For the upcoming season, we would recommend fashionistas to look out for bright floral prints, crop tops, flowy skirts and pop-colored dresses.

Meher and Riddhima

Who has been your role model during your formative years and why?

I would say my mother as she is perfect in everything she does; she is a successful entrepreneur, loving mom and dedicated wife and great human being. She inspired me to express my fashion sensibilities through my designs and reach out to many…

Meher and Riddhima

How different is Indian fashion industry in comparison to its western counterparts?

Indian fashion industry focuses more on ethnic Indian wear, which again reflects a lot of Indian influences on fabrics, colors and embellishments; whereas, the western industry is all about minimalistic styling and contemporary, luxe fabrics.

A Happy Space. A Colourful Space

Anupamaa Store – Khan Market

Nestled in the heart of Khan Market, New Delhi, the vibrant colours and prints highlight and bring to fore the new Anupamaa by Anupama Dayal flagship store. Spanning 400 sq feet, the new store space brings alive the label’s true essence – vintage meets bold and western.

Anupamaa Store – Khan Market

Planned, conceived and designed by prominent fashion designer, Anupama Dayal, the store features hand-painted flowers and buds along the pale ochre walls and ceiling. Bringing alive the old Delhi, Mughal vibe in the label’s signature colour palette, the store echoes the brand’s ‘raison d’etre’ – revival of the ancient, almost forgotten hand printing techniques of India.

Anupamaa Store – Khan Market

Details like the mascot puppet Hosnara at the entrance, resplendent in a rose pink skirt and a headdress of a hundred flowers, the tapestries along the walls and the designed mirror inspired by the India Gate accentuate Anupamaa aesthetic. With myriad local elements and nuances running through the store, the design and concept has been carefully thought out to capture the label’s bohemian spirit.

Anupama Dayal

An expansion from the previous store in the same neighborhood, the new Anupamaa store encompasses the brand’s product range from the colourful and eclectic garments and accessories to the newly launched Anupamaa Home line.