Like Quirky? Check out Lemon Trunk!

Ashutosh Maheshwari is the proud owner of Lemon Trunk—as the name resonates, this label celebrates the best of quirk and pop art, printed innovatively on bags. Their designs are vibrant and refreshing, and their colour palettes are spunky. From floral patterns in shocking hues to Aztec prints in a brand new avatar, this label has struck a chord with the young and peppy! Ashutosh talks to us about LT’s fun designs, pocket-friendly rates, and their range of products.

Lemon Trunk

 How did Lemon Trunk come into being?

Lemon Trunk came into being on a simple idea—‘We want to see India using beautiful, designer products’. The quickest way to achieve that was by creating a product that was mass-market and affordable, but without comprising on quality. Tote bags haven’t really evolved in terms of design and style and therefore, seemed like the best place to add our spunky, young and visually appealing designs.

Lemon Trunk

Why did you choose this name for your brand?

I wanted a name that was fluous…a word that isn’t restricted to a particular style or product, and is young and fun. ‘Lemon Trunk’ had the perfect ring to it and seemed like the right name that would appeal to my target audience.

Lemon Trunk

Tell us about your products

At Lemon Trunk, we design fun products. We use the finest quality materials and printing processes to make our prints look alive. Right now, we’ve launched our College Tote Bag in close to 30 prints. In the next couple of months, we will have added slings, satchels, messenger bags, laptop bags, tablet sleeves and shopping totes to our range, along with more prints. We want to have something for everyone!

Lemon Trunk

Tell us about the upcoming summer trends in tote bags…

We feel, the summer trend this year is going to be easy going—big bags, which are easy to carry, with smart prints in bright colours. Apart from this, of course, the one thing that will always be in demand is innovation in designs.

You may check out the latest Lemon Trunk designs and bags at the Kala Ghoda Arts Festival, from February 7 to17 in Mumbai or shop for their products on Flipkart http://www.flipkart.com/search?q=lemon+trunk&as=off&as-show=off&otracker=start or Myntra http://www.myntra.com/lemon-trunk?userQuery=true&s=acl

Hidesign presents the Icon Exhibition

A rebel is born – Hidesign

Hidesign, India’s leading luxury leather brand celebrates 35 years of heritage and craftsmanship. To commemorate this occasion, Hidesign launches the ‘Icon Exhibition’ in partnership with Select City Walk in Delhi.

Beauty is natural – Hidesign

Hidesign attempts to create a window to the brand’s formative years through the ‘Icon Exhibition’ showcasing images of the company’s journey so far and key styles from its archives. With some of the best fashion and luxury brands being housed at Select City Walk, the exhibition will cater to its niche audience in the region. It is first of a kind exhibition in any mall.

Hidesign

Hidesign which was started as a two-man workshop in 1978 has turned into a company of 3000 spread all over the world today. The history of Hidesign has been defined by the rebellion against uniformity and synthetic flatness of the mass market. Hidesign has always stood out for the sensuous naturalness of its high quality leather and the smooth soft glow of its solid brass fitting in the leather good.

Sasha original 1983 – Hidesign

As a part of the celebrations, Hidesign launches its Icon Collection, which showcases some of the earliest bags. Dilip Kapur, President, Hidesign while talking about the bags says, “Hidesign’s earliest bags were a small range of our innovative bags that were a pure expression of our values and what we loved best- adventure, travel, clean design, wonderful materials that felt good, and a non-conformity that was stamped throughout the collection. As we have grown, with large collections and teams of marketing and design professionals, we still look back at our icon bags with great love as being the purest Hidesign bags. The Icon Collection re-launches the earliest bags, maintaining the same purity reflected in the original bags: vegetable-tanned leathers, solid brass, cotton and leather lining and designs that have stood the test of time for the last 35 years.”

The Boxy Big and Small – Hidesign

The collection boasts of eleven classic bags such as doctor bags, briefcases, satchels and duffel. The adventure and romance of travel is a great inspiration for Hidesign, and the same spirit is captured in the icon bags. The Hidesign lifestyle is full of travel, both for business and leisure. The passion for travel is still visible in the rugged leathers and solid brass buckles with which the brand originally started.