A Happy Space. A Colourful Space

Anupamaa Store – Khan Market

Nestled in the heart of Khan Market, New Delhi, the vibrant colours and prints highlight and bring to fore the new Anupamaa by Anupama Dayal flagship store. Spanning 400 sq feet, the new store space brings alive the label’s true essence – vintage meets bold and western.

Anupamaa Store – Khan Market

Planned, conceived and designed by prominent fashion designer, Anupama Dayal, the store features hand-painted flowers and buds along the pale ochre walls and ceiling. Bringing alive the old Delhi, Mughal vibe in the label’s signature colour palette, the store echoes the brand’s ‘raison d’etre’ – revival of the ancient, almost forgotten hand printing techniques of India.

Anupamaa Store – Khan Market

Details like the mascot puppet Hosnara at the entrance, resplendent in a rose pink skirt and a headdress of a hundred flowers, the tapestries along the walls and the designed mirror inspired by the India Gate accentuate Anupamaa aesthetic. With myriad local elements and nuances running through the store, the design and concept has been carefully thought out to capture the label’s bohemian spirit.

Anupama Dayal

An expansion from the previous store in the same neighborhood, the new Anupamaa store encompasses the brand’s product range from the colourful and eclectic garments and accessories to the newly launched Anupamaa Home line.

Like Quirky? Check out Lemon Trunk!

Ashutosh Maheshwari is the proud owner of Lemon Trunk—as the name resonates, this label celebrates the best of quirk and pop art, printed innovatively on bags. Their designs are vibrant and refreshing, and their colour palettes are spunky. From floral patterns in shocking hues to Aztec prints in a brand new avatar, this label has struck a chord with the young and peppy! Ashutosh talks to us about LT’s fun designs, pocket-friendly rates, and their range of products.

Lemon Trunk

 How did Lemon Trunk come into being?

Lemon Trunk came into being on a simple idea—‘We want to see India using beautiful, designer products’. The quickest way to achieve that was by creating a product that was mass-market and affordable, but without comprising on quality. Tote bags haven’t really evolved in terms of design and style and therefore, seemed like the best place to add our spunky, young and visually appealing designs.

Lemon Trunk

Why did you choose this name for your brand?

I wanted a name that was fluous…a word that isn’t restricted to a particular style or product, and is young and fun. ‘Lemon Trunk’ had the perfect ring to it and seemed like the right name that would appeal to my target audience.

Lemon Trunk

Tell us about your products

At Lemon Trunk, we design fun products. We use the finest quality materials and printing processes to make our prints look alive. Right now, we’ve launched our College Tote Bag in close to 30 prints. In the next couple of months, we will have added slings, satchels, messenger bags, laptop bags, tablet sleeves and shopping totes to our range, along with more prints. We want to have something for everyone!

Lemon Trunk

Tell us about the upcoming summer trends in tote bags…

We feel, the summer trend this year is going to be easy going—big bags, which are easy to carry, with smart prints in bright colours. Apart from this, of course, the one thing that will always be in demand is innovation in designs.

You may check out the latest Lemon Trunk designs and bags at the Kala Ghoda Arts Festival, from February 7 to17 in Mumbai or shop for their products on Flipkart http://www.flipkart.com/search?q=lemon+trunk&as=off&as-show=off&otracker=start or Myntra http://www.myntra.com/lemon-trunk?userQuery=true&s=acl

Rohit Bal’s ‘Gulbagh’ unveiled at Quli Khan’s Tomb

Rohit Bal’s ‘Gulbagh’

The Wills Lifestyle Grand Finale by Rohit Bal concluded the Spring Summer 2015 edition of India’s premiere fashion & trade event – Wills Lifestyle India Fashion Week. It was a magical evening at Quli Khan’s Tomb with Qutub Minar as its backdrop came alive with this magnificent show.

Rohit Bal’s ‘Gulbagh’

Rohit Bal’s ‘Gulbagh’, inspired by the rich and lush Mughal Gardens of Kashmir, is a tribute to the God-gifted and unparalleled beauty of the valley. Mesmerising the audience, through a visual and musical spectacle, the event recreated the erstwhile court of the Mughals through flowers and live music. With guests entering to live Sufi music, the show began with the resounding voice of the internationally acclaimed doyen of Indian classical music – Shubha Mudgal. While she sang, the models walked the ramp, adorned with flowers.

Rohit Bal’s ‘Gulbagh’

A delighted Rohit Bal said, “It is wonderful to be back and a great honour to be doing the grand finale at the Wills Lifestyle India Fashion Week once again. It is a perfect platform for me to show uninhibited creativity and express myself through a collection that transcends all seasons and reflects my sense of aesthetics without any constraints.”

Rohit Bal’s ‘Gulbagh’

The fabrics range from fine handlooms like chanderi, fine mulmul, matka silk and voile, while velvet lends a hint of luxury. Techniques like hand-block printing have been used with vegetable dyes and gold leaf embossing, with a generous use of quilting and tilla, and hand embroidery in resham. This subtle collection revels in an extravagant use of thread and metallic gold.

Arjun Rampal walks for Rohit Bal’s ‘Gulbagh’ collection

Ivory formed the basis of this canvas; embroidered and deep jewel tones enhanced the purity of the earthy textile. The use of rich brocade from Varanasi added the right amount of glamour and opulence to the otherwise understated and demure collection.This collection represents the craft and heritage of India. It is pure in its thought and follows a philosophy of timeless style. It is quite, calm and enveloped in a cloak of serenity!