Tag Archives: comfort

Great News For Women Runners

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Puma Training Ambassador - Jacqueline Fernandez at the Launch of Puma's Dynamic Training Shoe for Women PULSE XT

Puma Training Ambassador – Jacqueline Fernandez at the Launch of Puma’s Dynamic Training Shoe for Women PULSE XT


Sportswear brand Puma, increasingly focusing on the women’s training category has introduced Pulse Xt, a dynamic lightweight training shoe that is geared towards adapting to the unique boldness and flexibility of any workout. Puma also announced its association with actress, model and fitness buff Jacqueline Fernandez as PUMA’s new training ambassador.
Puma Training Ambassador - Jacqueline Fernandez at the Launch of Puma's Dynamic Training Shoe for Women PULSE XT

Puma Training Ambassador – Jacqueline Fernandez at the Launch of Puma’s Dynamic Training Shoe for Women PULSE XT


Pulse Xt is a shoe that will appeal to a wide audience of women with its unparalleled features, uninhibited versatility and bold look. This shoe is designed to use its responsive EverTrain Footbed Technology that provides the perfect underline to every workout. With an extremely breathable upper, this shoe is highly resilient, provides unhindered support at all times and is finished with a sleek look, which makes it perfect for any kind of training and workout. The full-length flex groove allows dynamic multi-directional movement, while the bootie construction creates exceptional comfort and fit.
Puma Training Ambassador - Jacqueline Fernandez at the Launch of Puma's Dynamic Training Shoe for Women PULSE XT

Puma Training Ambassador – Jacqueline Fernandez at the Launch of Puma’s Dynamic Training Shoe for Women PULSE XT


Speaking about her new association with Puma, Jacqueline Fernandez, said, “Puma is a brand that I have long admired and it is what I wear for my regular workouts. I am very excited about the enthusiasm the brand has towards women’s training category. As an avid track runner, basketball and badminton player and Zumba enthusiast, I find the new Pulse Xt is just right for my training needs since it integrates new age technology with classic style.”

Anita Dongre’s Contemporary Man!

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Anita Dongre Man - The Summer of Linen 2015

Anita Dongre Man – The Summer of Linen 2015

Men, it’s time to push your sartorial boundaries as Anita Dongre is all set to bring in an evolved fusion of fashionable elements and classic couture, with her Summer 2015 Man collection. This summer is a summer like no other. Anita Dongre spotlights linen like never before in a summer festival that will make discerning men shed their collars and carry cool prints as they make hot fashion statements.

Anita Dongre Man - The Summer of Linen 2015

Anita Dongre Man – The Summer of Linen 2015

Delivering a sharp impact this season is the effortlessly versatile collarless shirt. Men now don’t need to carry their success on their sleeve anymore. This concept shirt crafted from the finest linen 60 Li refuses to knot up men who are too raw to be blue collar workers and too good to be white collar. It smoothly transforms and confidently empowers men of today to be natural leaders without mirroring their western counterparts.

Anita Dongre Man - The Summer of Linen 2015

Anita Dongre Man – The Summer of Linen 2015

Continuing the spree of inimitable wear are linen shirts and trousers in vintage postcard prints. Men never had it so good because menswear in India has been traditionally safe and monotonous. Anita Dongre, with her distinctive styles dictates fashion notes, freeing men from being slave to restricted old fashioned looks. Perfectly crafted jackets in dusty colours and weathered tones of orange, red, light copper, storm blue and saffron are a breeze. Be it a brunch, a stroll on the deck or an afternoon at the derby, linen flows in pure comfort in a canvas of colours and textures this summer; carrying the signature stamp of Anita Dongre’s sartorial style.

Anita Dongre Man - The Summer of Linen 2015

Anita Dongre Man – The Summer of Linen 2015

Ride the cool wave this season as you breathe a new life into both your formal and off-duty looks with the Anita Dongre ‘Summer of Linen’ collection!

The Art of Watch-Making—Bulgari

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Bvlgari Serpenti collection

Bvlgari Serpenti collection

The legend:

The first Bulgari watches were made in the 1920’s, but it was only at the end of the 1970’s that the firm presented its first important collection. In 1982 Bulgari founded the company ‘Bulgari Time’ in Neuchâtel, the heart of Swiss horology. This company now has over 500 employees, who are responsible for overseeing and inspecting the creation and production of all Bulgari watches. The technological research connected with the production of watch movements was initially carried out in collaboration with Girard Perregaux, one of the oldest and most respected Swiss watchmakers. This partnership triggered a process of continuous technological refinement and sophistication of Bulgari watches until 2000, when the Bulgari Group acquired sole ownership of Gérald Genta, Daniel Roth, and Manufacture de Haute Horlogerie. The first two firms produce high-end Swiss watches, while the third is owner of the production plants. They were all merged into Daniel Roth et Gérald Genta Haute Horlogerie S.A. In 2005 the Bulgari Group acquired 50% of Cadrans Designs, a Swiss firm that makes sophisticated dials, and 51% of Prestige D’Or, a specialized maker of bracelets in steel and precious metals.

101956- Serpenti watch,35mm, pink gold-diamonds case, Gold -full setting dial, Quartz movement, Diamonds 228 pce, Weight diamonds 1.11 [ct], Weight precious metall 125

101956- Serpenti watch,35mm, pink gold-diamonds case, Gold -full setting dial, Quartz movement, Diamonds 228 pce, Weight diamonds 1.11 [ct], Weight precious metall 125

The craftsmanship:

Bulgari craftsmanship produces complicated mechanisms with exclusive content. It is committed to complete control of the watch-making process, during both design and technological development. To do so, it chose to operate independently during the design and production phases, by centralizing development and production activities at just one atelier. Its staff includes des engineers, prototype makers, CAD specialists, and master watchmakers. Their work becomes an integral part of the watch itself, as in the case of the BVL 347 caliber of the Diagono Phases de Lune, with an exclusive display for tracking moon phases and a retrograde display (150°) of the day and date. The 347 components of its movement, which are hand finished and polished, required over 3,120 different steps during production and 350 quality control stages.

101787- Serpenti watch, 26mm, white gold-diamonds-case, White mother of pearl-diamonds dial, Quartz movement, Diamonds 134 pce, Weight diamonds 8.0 [ct], Weight precious metal 70.5

101787- Serpenti watch, 26mm, white gold-diamonds-case, White mother of pearl-diamonds dial, Quartz movement, Diamonds 134 pce, Weight diamonds 8.0 [ct], Weight precious metal 70.5

The movements:

Bulgari complications perfectly represent the fusion of Swiss watch-making art and unmistakable Italian design. Bulgari can satisfy the most demanding collectors with its characteristic and prestigious high-end watches, created by the passion of master watchmakers. For example, the handcrafted movement and dial and exclusive design of the Multi Complication Squelette case perfectly embody the essence of a Bulgari watch. The movement is the heart of a watch. It is the most complicated part to produce and develop, requiring over 7,360 hours for development and 380 for assembly and adjustment. The extremely delicate assembly phase is overseen from start to finish by the same Master Watchmaker, who guarantees its functionality and accuracy. The Bulgari Group develops and realizes ‘large and small complications’ in-house, at its subsidiaries Daniel Roth and Gérald Genta. Its objective was to continue creating unique movements with innovative ideas analyzed by watchmakers and translated into new technical designs. A prototype is then created and subjected to severe tests that can guarantee the technical feasibility and reliability of the movement.

101938- Serpenti watch, 35mm, pink gold-diamonds case, Full setting dial, Quartz movement, pink gold bracelet, 7 loops, Diamonds mounted 1.1100 carats

101938- Serpenti watch, 35mm, pink gold-diamonds case, Full setting dial, Quartz movement, pink gold bracelet, 7 loops, Diamonds mounted 1.1100 carats

The case:

The case is a key part of the unique design of a Bulgari watch and not just the element that contains and protects the movement. Balancing these different functions renders its creation very complex. For example, a structure with 67 components was developed for the Assioma chronograph. Each individual step in the production process demands total precision, starting from realization of the prototype to definition of all the production phases. After all the components have been meticulously checked by experts to ensure the highest standard of quality, they are assembled by hand with the most delicate care.

101788- Serpenti watch, 26mm, gold-diamonds-case, Mother of pearl Black-diamonds dial, Quartz movement, Diamonds 42 pce, Weight diamonds 0.700 [ct], Weight precious metal 77.2

101788- Serpenti watch, 26mm, gold-diamonds-case, Mother of pearl Black-diamonds dial, Quartz movement, Diamonds 42 pce, Weight diamonds 0.700 [ct], Weight precious metal 77.2

The dial:

For Bulgari, the dial is not just a simple device that indicates the time but also an important tool for demonstrating its watch-making experience. The incredible attention to detail that result from the combination of exacting skill and traditional Swiss craftsmanship is clearly reflected in the extreme complexity of all Bulgari dials. Cadrans Design of La Chaux-de-Fonds, the Bulgari Group subsidiary that specializes in the production of top-quality dials, has provided Bulgari with the tools and knowledge necessary for development and in-house production of high-end dials. The philosophy of Bulgari designers is to achieve sophisticated results through different combinations of colours on different levels of the dial in order to continue developing exclusive creations. Once the design is finalized, it has to be subjected to a careful technical analysis. Every treatment, colour, or supplemental surface (from 0.1 to 0.3 mm) could interfere with production of the dial. In the Assioma Multi-complication Squelette, the dial is composed of four levels (for a total depth of 0.8 mm) on which four different treatments are carried out. Different decorations can be realized in high-end horology, from the simplest to the most complicated motifs. The most common are: the Soleilé effect, the vertical treatment, Emaillé, Clou de Paris, Côtes de Genève, Azzuré, and Guilloché – the most precious of all.

101666- Astrale watch in white gold with marquise cut and pear cut diamonds (4,29ct), emeralds (4,29 ct) and round brilliant cut diamonds

101666- Astrale watch in white gold with marquise cut and pear cut diamonds (4,29ct), emeralds (4,29 ct) and round brilliant cut diamonds

The bracelet:

A watch bracelet complements the case by highlighting the principal features of its design, assuring comfortable wear. This implies a highly complex structure that often entails the use of more than 100 components. Following acquisition of Prestige D’Or, the Group subsidiary located in Saignelégier that specializes in the fabrication of bracelets, Bulgari can develop and produce its own bracelets in-house. The components are then finished by hand in order to obtain the desired level of finish and comfort. Only after this delicate operation is carried out can every single element be assembled in the exact order specified by a professional assembler. Over three hours are needed to polish the bracelet, a step that is carried out entirely by hand, while the delicate and painstaking assembly process takes from 30 minutes to one hour.

Good shoes for great feet–Serene Gandhi presents Cara Pyramids

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Cara Pyramids  by Serene Gandhi

Cara Pyramids by Serene Gandhi

Women have sworn their love for good shoes over ages. Owning that right pair of shoe that brings in high fashion, luxury and comfort is a necessity for a high sorority belle. Twenty-seven-years old Serene Gandhi, an avant garde shoe designer and the creative mind behind Cara Pyramids, has been working towards helping women get the perfectly engineered shoe that can be comfortable as well as chic.

Cara Pyramids  by Serene Gandhi

Cara Pyramids by Serene Gandhi

Cara Pyramids offers footwear that exudes sophistication and comfort. Serene’s passion for designing footwear has been inspired by the ideology of legendary, Christian Louboutin. Designed with Italian cuts, these shoes are crafted from materials of an invincible quality, which are also used by luxury fashion houses around the globe. With great durability and style, Cara Pyramids is India’s very own powerhouse of luxury for your feet.

Cara Pyramids  by Serene Gandhi

Cara Pyramids by Serene Gandhi

Customers seek instant gratification for their need for convenience and customisation. Serene believes every woman is entitled to own footwear that is sculpted and created solely for her. Serene says, “Cara Pyramids’ Bespoke service helps women wear what they want, rather than having to choose from pre-made options. This gives them the freedom to choose the material, style, cut, size and shape. It is also a life-saver for women with slightly unconventional foot size. To ensure it’s the right fit, we make and remake it, till it’s tailored to perfection.”

Cara Pyramids  by Serene Gandhi

Cara Pyramids by Serene Gandhi

A bespoke shoe service with unmatched sophistication and style is a rarity and hence it isn’t surprising that the Indian fashion industry has been all praises for the brand. Fashion-forward designer, Nachiket Barwe connected with Serene to design the footwear for his Wills India Fashion Week show. After receiving an awe-inspiring response, her shoes for Lords were used on the runaway for the fashion shows of Surily Goel and other designers in Blenders Pride Fashion Tour. She designed for Nachiket Barwe once again––leading to a few enthralled students of London School of Fashion requesting for her inimitable shoe designs.

Cara Pyramids  by Serene Gandhi

Cara Pyramids by Serene Gandhi

A luxury house with a heart, Serene doesn’t believe in using real leather for her designs, “I am very sensitive towards the use of leather. I believe in today’s day and age, technology has given synthetic materials the same kind of durability as seen in leather.”

Cara Pyramids  by Serene Gandhi

Cara Pyramids by Serene Gandhi

The bespoke luxury shoe service comes with the responsibility of creating perfectly sculpted footwear for women who desire both style and comfort and in an eco-friendly environment. Cara Pyramids have taken shoe-making in India to the epitome of luxury, carving a niche in the market and leaving the consumers with a pair of happy feet.

Get that designer outfit you have always wished for at BIBA

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BIBA by Rohit Bal

BIBA by Rohit Bal

BIBA by Rohit Bal’ is back with new offerings in ethnic wear range for the festive season. The new collection boasts of Rohit Bal’s signature designs perfectly inculcated with BIBA’s ethnic lineage. Keeping true to BIBA’s signature style, the ‘BIBA by Rohit Bal’ collection speaks of shapes and silhouette that accentuates beauty of Indian women.

BIBA by Rohit Bal

BIBA by Rohit Bal

The collection ranges from smart beautiful Anarkalis to A-line Kurtis and Kalidar Kurtis teamed with very trendy jackets, making them a must-have for the season. Immaculate use of Rohit Bal’s unique motif and pattern on summer rich fabric like, cotton, chanderi, and summer silk makes these apparels just perfect to grace any occasion .

BIBA by Rohit Bal

BIBA by Rohit Bal

The new collection showcases a range of colours, from pastel hues to different shades of pink, red, green and orange in fresh designs; these outfits add a whole new dimension to the entire ethnic wear range of BIBA. The collection showcases a perfect range for casual and party wear with rich fabrics that not only offer comfort but also look very stylish!

BIBA by Rohit Bal

BIBA by Rohit Bal

The association of designer Rohit Bal with BIBA happened last year during the festive season of Navratra and this is the second collection launch which takes the association of the designer and BIBA a step forward. So this season, head to the BIBA store and pick your designer-wear at your favorite Indian wear brand from – ‘BIBA by Rohit Bal’!!

Revlon presents ‘Super Lustrous Lipstick’

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Revlon Super Lustrous Lipstick

Revlon Super Lustrous Lipstick

Revlon, the Colour Authority, introduces ten new decadent shades of ‘Super Lustrous Lipstick’, offering a modern twist to this classic lip colour. The high-shine, light-weight pure coloured lipsticks are the perfect accessory to complete any look.

Revlon Super Lustrous Lipstick- Stormy Pink Matte

Revlon Super Lustrous Lipstick- Stormy Pink Matte

Formulated for superior comfort and colour the new ‘Super Lustrous Lipsticks’ glide onto the lips delivering bright, radiant colour with moisturizing shine. All of the new10 shades apply smoothly allowing you to build the colour to your desired look – without a heavy lipstick feel.

Revlon Super Lustrous Lipstick

Revlon Super Lustrous Lipstick

The new lipsticks also carry on the Super Lustrous tradition of colourful shade names like Rich Girl Red, Kissable Pink, Fuchsia Shock and Lovers Coral. You can wear Rich Girl Red alone, or pair it with the matching Super Lustrous Lip gloss in Fatal Apple, for a decadent, high-shine statement!

Revlon Super Lustrous Lipstick range

Revlon Super Lustrous Lipstick range

Shiny colour with a lightweight feel – that’s a look that never goes out of style.

Suggested price: Rs 550

 

 

Krishna Mehta for Lakmé Fashion Week Winter/Festive 2014

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Designer Krishna Mehta at LFW WF 2014

Krishna Mehta’s love affair with the textiles of India has been an ongoing process for decades. The designer has presented the most fabulous collections season after season working with various Indian state handlooms. For Lakmé Fashion Week Winter/Festive 2014 Krishna once again brought to centre stage the glory and beauty of Indian handlooms from Benaras, Maheshwar, Bhagalpur and Manipur.

Krishna Mehta

Krishna Mehta

Mixing flattering happy colours with easy comfortable silhouettes, Krishna’s woven textiles were a visual delight on the runway. Going for ample surface texturing, Krishna added her exclusive unique touches to the collection to unveil a festive couture look.

Krishna Mehta

Krishna Mehta

Dividing the collection in four distinct colour stories – indigo, orange, white and shocking hot pink, the soft silhouettes were the basis of the various mix of prints and the tonal embroidery.While the kurtas, tunics, sheer covers were cut away from the body to allow for ease and comfort, the tiny shrugs almost embraced the curves of the models. An occasional pair of churidar was overpowered by the constant wide palazzos, pyjamas and flared pants, in assorted prints that signaled relaxed attire.

Krishna Mehta

Krishna Mehta

Angarkha style gowns, bias cut kurtas, or slim ones, mul covers with extended sleeves and lacy flared pants were perfect for lounging or just making a fashionable impression. Saris came with kedia style blouses to add a rustic touch to the collection. Shimmer came in the form of a column maxi, fuchsia embroidered blouse and a multicoloured embellished swirling lehenga, which was the only entry that slightly moved away from the colour quartet.

Krishna Mehta

Krishna Mehta

Men’s wear had an assorted line of engineered printed shirts, sherwanis, and Jodhpuri jackets— all worn with wide pyjamas. For timeless couture, which pays homage to India’s rich textile heritage, Krishna Mehta’s relaxed laid back collection was the perfect offering for a variety of occasions.

Pakistani Designers, Sania Maskatiya, Riawan Beyg and Zara Shahjahan presented fashion flavours of Pakistan at Lakmé Fashion Week Winter Festive 2014

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The ramp came alive with glitz and glamour of three top Pakistani designers presented by POPxo.com in association with HELLO.

Rizwan Beyg

Rizwan Beyg

‘Digitruck’ by Rizwan Beyg– Working with rural communities that empower women, Rizwan Beyg’s collection incorporated soft, feminine, romantic feel that will appeal to women who long for aesthetically designed ensembles. Inspiration for Rizwan was the very colourful truck art, which Pakistan is known for.

Rizwan Beyg

Rizwan Beyg

Using the many designs and colours of this very quirky form for a variety of garments like jackets, pants, tops, waistcoats, skirts and accessories; Rizwan offered a characteristic style statement of his country. Presenting a funky line called ‘Digitruck’, which also included jewellery, shoes and bags, the collection was a riot of colours on the ramp. Tiered miniskirts, white bustier, asymmetric dress, off-shoulder dhoti jumpsuit, orange flared top with satin printed sharara, and printed corset with blue flapper pants were all fun filled offerings for the young at heart. The empire line georgette cover off- shoulder blouse, tiered maxi drop waist printed corset dress and the will-power asymmetric gown with a long trail looked striking on the catwalk.

Sania Maskatiya

Sania Maskatiya

‘Sakura’ by Sania Maskatiya– After launching her label in 2007, Sania Maskatiya is one of the fastest selling brands in Pakistan. Short listed for the 2014 Woolmark Award, Sania’s fashion statement was a remarkable balance between elegance, aesthetics, comfort and above all practicality.

Sania Maskatiya

Sania Maskatiya

Inspired by nature and her surroundings, the collection called ‘Sakura’ was an ode to the Cherry Blossoms of Japan. The embellishments recreated Japanese flavour with landscapes and culture and had hints of treasure chest motifs. The blend of geometric embroidery and great textures added to the opulent look of the garments. Sania’s creations were divided into prét-a-porter, luxury and haute couture for women and had the interplay of colours and intricate detailing, which was the basis of her collection. The beauty of Japanese motifs came alive in the printed tunics, sheer flared beige top, one-shoulder satin tunic and pleated printed organza waistcoats. White pants were topped with a variety of cropped tops and blouses; while overlapped tunics, a gorgeous reversible asymmetric cover, angular two-tone tunic and draped printed column gown, over pants completed the look of the ensembles.

Zara Shahjahan

Zara Shahjahan

‘The City of Gardens’ by Zara Shahjahan– Zara Shahjahan’s creations were aimed at making women look beautiful and confident. Her decade old label has been a hot favourite in Pakistan and beyond. Creating a variety of categories that ranged from luxury prét to western wear and couture, Zara’s designing skills were amply evident in the extravagant detailing. The gara embroidery, Swarovski crystals and the amazing handcrafted embellishments were selectively used.

Zara Shahjahan

Zara Shahjahan

‘The City of Gardens’ was the title for Zara’s vintage collection, where old Lahore and floral vintage prints were the highlight. Merging traditional designs from her country with modern high fashion quotients, Zara offered a fusion look to the buyer. Shimmer and shine was the basis of this ethereal collection, which opened with a delicate sari followed by an organza-sequined attached cape for a feminine top. Printed, pleated maxi skirt, net covers with tilla work, sequined sheeting for skirt with lace cover and the one sleeve waistcoat-cum-cape were gorgeous in appearance. Glittering rhinestone, scalloped kurti cutwork top with printed embroidered drop waist skirt and the cut-out sleeve net kurta matched to a flowing sharara created magic on the ramp.

 

Kiran Uttam Ghosh’s designs are beyond pragmatic prêt. With an unconventional urge to create a sense of balance between traditional and modernist quintessence, she constantly thrives to take perfection to newer bounds

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Autumn/Winter '14

Autumn/Winter ’14

Kolkata-based designer, Kiran Uttam Ghosh confronts the very notion of categorization. Being present in eight countries, Ghosh’s designs are understated with silhouettes and distinctive textures that snub to be allied by any particular school of fashion philosophy. Her work emphasises on the metaphysics of detailing, which was imparted to her by her mentor, Jasper Conran. Today, her couture line epitomizes an enduring classic appeal, wherein she casts newer dimensions to all her clothes.

Tell us about your Autumn/Winter’14 collection…

My Autumn/Winter collection is inspired by Paisleys—Paisleys as embroidered cut-work necks, textures, prints and neck pieces. One can see layered silhouettes that are long and lean, often with shorter fronts and long backs; also, metallic and bling neck pieces have made a mark. The key pieces to look out for are sheer pants with embroidered hem details and cut work armholes. This collection is about separates—to connect with varied generations and to wear on different occasions. For example, a gold pleated wrap jacket can be worn over a sari or over shorts, paired with a tee or with a choli.

Autumn/Winter '14

Autumn/Winter ’14

What colours and prints will be in vogue this season?

Metallics, like, gold, bronze and silver will work well adding drama and support to colours like rich red, ivory, deep purple, teal and emerald. As far as prints are concerned, enlarged paisley prints will rule the season.

What textiles and silhouettes will be creating buzz in the fashion circuit?

Silhouettes that are shorter on the front with longer backs will be trending. Furthermore, vertical paneled pieces with sheer and opaque offsetting each other will be in vogue. As for textiles, I feel pressed pleats in gold, bronze and silver will be hot favourite. Pleats in short colours of teal, deep purple and gold will have a fashion moment too!

What according to you are the topmost fashion trends this year?

I’m not a trends person at all. I follow what I feel like wearing. I like my clothes to be passed on as heirloom pieces. Nothing makes me happier than a mother telling me how her daughter wore her clothes on her wedding day. Having said that, I think sheer pyjamas with bright traditional embroidered hemlines are a great way to present traditional workmanship with a global silhouette. These can easily be worn with a tee, a shirt or a gherdaar—from evening wear to a mehendi ceremony or a wedding reception.

Autumn/Winter '14

Autumn/Winter ’14

What are your views on deconstructive silhouettes and unisexual fashion?

Androgyny is my forte. There is nothing like a man’s white shirt on a woman’s petite figure. I love borrowing from a man’s wardrobe. At the same time I love pastels, saris, kurtas and sheers. Being a woman in fashion today is amazing. We can have the best of both worlds.

What is your fashion mantra?

Keeping it simple is my mantra. I often see an ensemble and feel I can make five out of one. ‘Edit’ is my favorite word. While I love many layers, I also love when one can wear it as separates. Fashion is one of the few applied arts with a commercial aspect to it. I believe it’s a balance between the two worlds that can make it all come together. It’s this balance that I strive to achieve. What I present at my show, my buyers and stores should want to buy.

Designer Urvashi Kaur believes, fashion is nothing but a mirror to the society, reflecting its nuances in the most honest way

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Urvashi Kaur (centre) with her gang

Urvashi Kaur (centre) with her gang

Fashion designer Urvashi Kaur is known for her sharp interest in various types of fabrics and colours. She yearns to harvest fresh ideas pertaining to the present socio, economic and cultural status of the contemporary society through her designs. She thrives on the zest to constantly experiment with different facets of fashion by bending genres; and the final outcomes are always enthralling. Motivated to revitalize the country’s effervescent textiles, Kaur blends the spheres of ethnic with the modern, which leads her to earn critical applause and a venerated league of clientele for her designs. She is also known for developing relationships with many NGO’s by generating and offering employment opportunities to women and endorsing the improvement of handloom fabrics.

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What inspires your designs?

My last collection, titled ‘Semah’ has been inspired by the three unified states of human nature — the mind (as knowledge and thought), the heart (through the expression of feelings, poetry and music) and the body (by activating life). It is Sufi in its deepest of essence.

What does your creation reflect?

My creations in this collection reflect the Sufi traditions across the globe through its art and culture.

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What new techniques and materials are you using?

The techniques in this collection involve engineered placements of twisted tie/dye that evoke Bandhej. Mosaic styled geometric patterns derived by hand block prints paired with pleating techniques also surfaced in my work. I have also used shell buttons and wooden beads on the versatile separates with touches of volume and movement in drapes that set a dramatic rhythm.

What does fashion mean to you?

Fashion to me means evoking a sense of simplicity and still being stylishly smart that catches the eye without trying too hard. My collections could be worn by anybody as it has fluidity, movement and ease in it.

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How has the Indian fashion industry shaped your outlook towards fashion?

More than the fashion industry, it is the indigenous handlooms, weaves and textiles of India that have inspired me, along with numerous techniques that find expression in our traditional costumes such as hand tucking, rouching, tie and dye, block printing etc. The silhouettes in my collection are also inspired from Indian traditional silhouettes but have been modified for a more universal market.

What’s in the pipeline for your fans?

Many prominent online collaborations such as ‘Pernia’s pop up’ and tie ups with new stores in India and abroad such as ‘anthropology’ are in the pipeline for my fans .The brand is increasing its presence pan-India as well as in the international daises like in Japan and the US. We are also increasing our presence in the Middle East.

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Who is your favourite model?

It is very difficult to name one favorite model. However I would like to name a few like, Preeti Dhata, Laxmi Rana and Sonalika Sahay.

Any fashion brands that you really adore?

The international brands I adore are Mary Katrantzou, Serbian label Roksanda Ilincic and Peter Pilotto. I admire the French label Celine (Céline Vipiana) and Stella McCartney too. Greco-Austrian Marios Schwab, Vivienne Westwood, Roland Mouret and Alexander McQueen are my favourites too. In India I am a fan of Rajesh Pratap, Payal Pratap, Abraham and Thakore, Pankaj and Nidhi, Pero, AM:PM, Cell Design and Gaurav Jai Gupta to name a few.

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Tell us about your personal style.

Eclectic is the word that describes my personal style most aptly.

What fashion trends do you foresee for the upcoming months?

For the upcoming months the fashion trends I foresee are prints, pleats, sheer, checks and stripes, whites and minimalism.